SelaraYour Personal Assistant

The premium AI concierge for professionals. Calendar intelligence, approvals, and follow-through—and a bespoke assistant that tailors itself to your life. Available now in open beta.

A schedule that explains the day, not just lists it.

Selara layers context, recommendations, and follow-up into the calendar view so your day feels interpreted instead of merely tracked.

Selara schedule screen showing AI-assisted calendar intelligence.
Agenda + day viewAI commentaryAsk about this day

Delegation that stays human all the way through.

Approvals and follow-through stay in one calm thread—and a bespoke assistant that tailors itself to your life—so it feels like a partner, not another inbox.

Selara chat screen with voice input and calm professional interface.
What is live hereFollow-through, context, and action

Who it's for

Built for professionals—and anyone who values time.

Whether your week runs on court dates, patient schedules, or back-to-back meetings, Selara shows you the plan before anything touches your reputation or calendar.

Legal & advisory

Client threads, court calendars, and sensitive follow-ups need visible intent — not surprise sends or silent reschedules.

Medicine & clinical leadership

Your schedule protects patients and teams. Selara keeps your time free and shows you what changes before anything moves.

Executives & operators

When your calendar runs everything, you need help that doesn’t create new problems behind your back.

How it works

Tell Selara what you need. Watch it turn into a plan. Approve what matters.

Selara takes your message, makes a plan, and only does things after you say yes.

01

Tell it what you need

Just say it in normal words. No special commands.

02

See the plan first

Selara turns it into clear steps and shows you exactly what it’s going to do.

03

Approve before it acts

You look at the plan and say yes, make changes, or tell it to stop.

04

Get your time back

The stuff that used to eat your day actually gets done — without you babysitting it.

Trust

It shows you the plan first.

When it’s about to touch your calendar or messages, it shows you exactly what it’s going to do.

Approval-first

Approval-first automation, designed for high-stakes weeks.

Selara shows a clear plan before anything touches your calendar, inbox, or connected tools—so powerful help feels composed and intentional, not rushed or opaque.

When powerful agents act without showing their work, things go wrong — like the cases where inboxes and calendars got wrecked. Selara shows you the plan first.

Request

“Push the board prep to Monday and notify everyone.”

Plan

Selara proposes the reschedule, drafts the note, and shows each external step before anything is sent.

Control

You approve, edit, or reject with full visibility into what changes next.

Why it matters

Real luxury is power without the anxiety that usually comes with it.

Selara approval flow showing a visible plan before any action runs.

What it actually does

The boring parts stop being your problem.

It handles your calendar, messages, documents, and the repetitive stuff across your tools — but only after you see the plan and say yes.

Your calendar stops running your life

It moves meetings, handles the back and forth, and keeps your time free instead of just shuffling boxes around.

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Talk to it like a normal person

Say what you need out loud or in a message. It turns it into a plan you can actually review and approve.

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An assistant that fits your life

Over time it learns how you work, your people, and what you prefer — a bespoke assistant that tailors itself to you.

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It works across the tools you already use

It handles repetitive stuff in Gmail, Calendar, Slack, and the rest — but only after you see the plan and say yes.

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You stay in charge

Anything that actually matters waits for your approval. No surprises that blow up your week.

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Built for professionals, and anyone who values time

Calm, serious, and actually useful — not another toy that makes more work than it saves.

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Pricing

Simple plans. You can start for free.

The open beta gives you the full thing right now. When you want to keep using it, pick a plan. No tricks.

Select

$25/mo

$250/year

Save $50/year

$20/mo effective when billed yearly

You get the full thing in the open beta right now.

A solid assistant for calendar intelligence, approvals, follow-through, and the tools you use — without creating chaos.

  • Calendar intelligence
  • Approvals & follow-through
  • Voice accessible
  • 800+ tools
Choose Select

Pinnacle

$110/mo

$1,100/year

Save $220/year

$91.67/mo effective when billed yearly

You get the full thing in the open beta right now.

For teams or households that need serious capacity. No limits, best models, early access to new stuff.

  • No limits
  • Best models
  • Premium voice
  • Team/household access
Choose Pinnacle

FAQ

Answers before you need to ask.

Pricing, behavior, and billing—covered in plain language so you can decide with confidence.

What makes Selara different?

It shows you the plan before it does anything important. You approve, change it, or stop it. That’s the whole difference.

Are the prices real?

Yes. What you see is what you pay. You can start with the free open beta and upgrade later.

How does billing work?

Monthly or yearly. You can change or cancel anytime from your account.

Can I upgrade or downgrade later?

Yes. Your data and settings move with you.

What do I get in the open beta?

The full experience for free right now. When you’re ready to pay, your stuff carries over.

What’s next

One assistant that works wherever you do.

It starts on your iPhone. Mac, browser, and Watch versions are coming soon — so it can actually be there when you need it.

See what’s coming

Open beta

The open beta is live.

Calendar intelligence, approvals, and follow-through—and a bespoke assistant that tailors itself to your life. Available now in open beta for professionals who are tired of their calendar and inbox running their week.