SelaraYour Personal Assistant

The premium AI concierge for professionals. Calendar intelligence, approvals, and follow-through—and a bespoke assistant that tailors itself to your life. Available now in open beta.

A schedule that explains the day, not just lists it.

Selara layers context, recommendations, and follow-up into the calendar view so your day feels interpreted instead of merely tracked.

Selara schedule screen showing AI-assisted calendar intelligence.
Agenda + day viewAI commentaryAsk about this day

Delegation that stays human all the way through.

Approvals and follow-through stay in one calm thread—and a bespoke assistant that tailors itself to your life—so it feels like a partner, not another inbox.

Selara chat screen with voice input and calm professional interface.
What is live hereFollow-through, context, and action

Who it's for

An AI personal assistant for professionals — and an executive AI assistant with guardrails.

Whether your week runs on court dates, patient schedules, or back-to-back meetings, Selara is calendar intelligence AI that shows you the plan before anything touches your reputation or calendar.

Medicine & clinical leadership

Your schedule protects patients and teams. Selara keeps your time free and shows you what changes before anything moves.

  • Clinic block protection when emergencies try to steal focus time
  • Patient follow-up drafts you approve before they leave your name
  • Team schedule changes with full visibility before anything shifts
See how Selara protects clinical schedules

Executives & operators

When your calendar runs everything, you need help that doesn’t create new problems behind your back.

  • Cross-functional meeting moves with stakeholder context in the plan
  • Automated prep and follow-ups across email, calendar, and docs
  • Delegation chains that pause before touching external accounts
See automations for executive workflows

How it works

Tell Selara what you need. Watch it turn into a plan. Approve what matters.

Selara takes your message, makes a plan, and only does things after you say yes.

01

Tell it what you need

Just say it in normal words. No special commands.

02

See the plan first

Selara turns it into clear steps and shows you exactly what it’s going to do.

03

Approve before it acts

You look at the plan and say yes, make changes, or tell it to stop.

04

Get your time back

The stuff that used to eat your day actually gets done — without you babysitting it.

Trust

Approval-first AI — it shows you the plan first.

Before anything touches your calendar or messages, you see exactly what will happen.

Approval-first

Approval-first automation, designed for high-stakes weeks.

Selara shows a clear plan before anything touches your calendar, inbox, or connected tools—so powerful help feels composed and intentional, not rushed or opaque.

When powerful agents act without showing their work, things go wrong — like the cases where inboxes and calendars got wrecked. Selara shows you the plan first.

Request

“Push the board prep to Monday and notify everyone.”

Plan

Selara proposes the reschedule, drafts the note, and shows each external step before anything is sent.

Control

You approve, edit, or reject with full visibility into what changes next.

Why it matters

Real luxury is power without the anxiety that usually comes with it.

Selara approval flow showing a visible plan before any action runs.

What it actually does

Calendar intelligence AI — the boring parts stop being your problem.

Calendar, messages, documents, and repetitive work across your tools — always with a plan you approve first.

Your calendar stops running your life

It moves meetings, handles the back and forth, and keeps your time free instead of just shuffling boxes around.

Learn more

Talk to it like a normal person

Say what you need out loud or in a message. It turns it into a plan you can actually review and approve.

Learn more

An assistant that fits your life

Over time it learns how you work, your people, and what you prefer — a bespoke assistant that tailors itself to you.

Learn more

It works across the tools you already use

It handles repetitive stuff in Gmail, Calendar, Slack, and the rest — but only after you see the plan and say yes.

Learn more

You stay in charge

Anything that actually matters waits for your approval. No surprises that blow up your week.

Learn more

Built for professionals, and anyone who values time

Calm, serious, and actually useful — not another toy that makes more work than it saves.

Learn more

Pricing

Simple plans. You can start for free.

The open beta gives you the full thing right now. When you want to keep using it, pick a plan. No tricks.

Select

$25/mo

$250/year

Save $50/year

$20/mo effective when billed yearly

You get the full thing in the open beta right now.

A solid assistant for calendar intelligence, approvals, follow-through, and the tools you use — without creating chaos.

  • Calendar intelligence
  • Approvals & follow-through
  • Voice accessible
  • 800+ tools
Choose Select

Pinnacle

$110/mo

$1,100/year

Save $220/year

$91.67/mo effective when billed yearly

You get the full thing in the open beta right now.

For teams or households that need serious capacity. No limits, best models, early access to new stuff.

  • No limits
  • Best models
  • Premium voice
  • Team/household access
Choose Pinnacle

FAQ

Answers before you need to ask.

Pricing, behavior, and billing — covered in plain language.

What makes Selara different?

It shows you the plan before it does anything important. You approve, change it, or stop it. That’s the whole difference.

What is approval-first AI?

Approval-first AI means Selara turns your request into a visible plan before anything runs — calendar changes, messages, or connected automations. You stay in judgment; the assistant stays accountable. It is the opposite of agents that act first and explain later.

Are the prices real?

Yes. What you see is what you pay. You can start with the free open beta and upgrade later.

How does billing work?

Monthly or yearly. You can change or cancel anytime from your account.

Can I upgrade or downgrade later?

Yes. Your data and settings move with you.

What do I get in the open beta?

The full experience for free right now. When you’re ready to pay, your stuff carries over.

What data does Selara store?

Your preferences, memory, connected accounts, and the plans you approve. Nothing important runs without you seeing it first. You can review and delete what Selara remembers from settings.

What happens when I reject a plan?

Nothing runs. Selara stops, keeps your accounts untouched, and you can edit the plan or ask for a different approach. Rejecting is a normal part of the workflow—not a failure state.

How accurate is voice input?

You talk normally—no special commands. Selara turns speech into a written plan you review before anything executes. If it mishears something, you fix it in the plan, not after the damage is done.

Are memory limits different by plan?

Yes. Select covers a solid personal workload. Premium adds more capacity and shared access. Pinnacle is built for teams or households that need serious headroom. Limits are visible in the app so you always know where you stand.

What if an integration fails mid-action?

Selara surfaces the error in the plan before anything partial ships. You decide whether to retry, change tools, or stop. Important actions never silently half-complete.

How do upgrades or downgrades work mid-cycle?

Switch plans from your account. Your data, memory, and settings carry over. Billing adjusts on the next cycle—no lock-in, no starting over.

Can Selara replace my executive assistant?

Selara works as an executive AI assistant for routine calendar, follow-up, and coordination — always with a plan you approve first. For judgment calls that need a human in the room, it shows you the draft and waits. Many professionals use it to reclaim hours their EA shouldn’t spend on busywork.

Is Selara only on iPhone today?

The open beta is iOS-first. Mac, browser, and Watch versions are on the roadmap—see /future for what’s coming. Your account and preferences will carry across surfaces as they ship.

Does Selara train on my data?

Selara is built for professionals who cannot afford surprises. Your conversations and documents are handled for your assistant—not sold or used to train public models. See our Privacy Policy for full detail.

What changes when I move from beta to paid?

Your setup, memory, and integrations stay. You pick Select, Premium, or Pinnacle when you’re ready. Nothing resets—you just unlock paid capacity and billing on your terms.

Is Selara a premium AI concierge for iOS?

Yes. Selara is a premium AI concierge built for iOS — calendar intelligence, voice, mail, and approval-first control in one calm app. Mac and other surfaces are on the public roadmap at /future.

What’s next

One assistant that works wherever you do.

It starts on your iPhone. Mac, browser, and Watch versions are coming soon — so it can actually be there when you need it.

See what’s coming

Open beta

The open beta is live.

Calendar intelligence, approvals, and follow-through—and a bespoke assistant that tailors itself to your life. Available now in open beta for professionals who are tired of their calendar and inbox running their week.