SelaraYour Personal Assistant

The premium AI concierge for professionals. Voice, approvals, calendar intelligence, and memory — live now in open beta.

Built for lawyers, doctors, and executivesProtect your reputation with approval-first actionsReclaim hours without losing control of your calendar800+ integrations — one calm concierge

Delegation that stays human all the way through.

Memory, voice, and follow-through stay in one calm thread—so the assistant feels like a partner, not another inbox.

Selara chat screen with voice input and calm professional interface.
What is live hereVoice, memory, and action

A schedule that explains the day, not just lists it.

Selara layers context, recommendations, and follow-up into the calendar view so your day feels interpreted instead of merely tracked.

Selara schedule screen showing AI-assisted calendar intelligence.
Agenda + day viewAI commentaryAsk about this day

Who it's for

Built for people whose reputation is part of the job.

Selara is the calm, approval-first concierge for high-stakes weeks — not another agent that moves fast and hopes you notice.

Legal & advisory

Client threads, court calendars, and sensitive follow-ups need visible intent — not surprise sends or silent reschedules.

Medicine & clinical leadership

Your schedule protects patients and teams. Selara defends focus blocks and surfaces trade-offs before anything moves.

Executives & operators

When your calendar is the company’s bottleneck, you need leverage without the anxiety that something just broke on your behalf.

How it works

Tell Selara what you need. Watch it turn into a plan. Approve what matters.

The story is simple: intent becomes a visible sequence, and you stay in control when stakes are real.

01

Say it naturally

Talk like you already have a chief of staff. Selara understands requests in plain language instead of forcing command syntax.

02

See the plan

The assistant turns intent into a visible sequence so nothing consequential hides behind an opaque step.

03

Approve what matters

Selara stops at the moments with real stakes and gives you a clean, premium approval layer.

04

Get your time back

The result is not just AI output. It is cleaner weeks, fewer dropped follow-ups, and less admin residue.

Trust

Conversation and approvals, treated like they belong in a premium product.

When automation can change your calendar, messages, or workflows, the interface should feel steady—not noisy or evasive.

Approval-first

Approval-first automation, designed for high-stakes weeks.

Selara shows a clear plan before anything touches your calendar, inbox, or connected tools—so powerful help feels composed and intentional, not rushed or opaque.

When powerful agents act without visible guardrails, the cost is real — from widely reported incidents like Summer Yue’s deleted inbox and Claire Vo’s wiped calendar. Selara is built so consequential steps stay visible before they run.

Request

“Push the board prep to Monday and notify everyone.”

Plan

Selara proposes the reschedule, drafts the note, and shows each external step before anything is sent.

Control

You approve, edit, or reject with full visibility into what changes next.

Why it matters

Real luxury is power without the anxiety that usually comes with it.

Selara approval flow showing a visible plan before any action runs.

Core capabilities

Everything you need to reclaim your time without giving up control.

Calendar intelligence, voice, memory, documents, and automations—one coherent assistant instead of a pile of disconnected tricks.

Calendar intelligence with taste

Move meetings, protect focus blocks, draft reschedules, and help your week look intentional again.

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Voice that feels like delegation

Capture intent in motion and let Selara translate spoken requests into plans you can actually review.

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Memory and document context

Selara compounds over time, carrying preferences, files, conversations, and recurring patterns forward.

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Connected automations, still supervised

Plug into the stack you already use and automate the repetitive parts without losing oversight.

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Privacy as product behavior

The trust model is visible in the experience: approvals, transparency, and boundaries you can actually feel.

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Desirable, not just useful

Selara is designed to feel luxurious, calm, and serious enough for people whose time is genuinely expensive.

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Pricing

Select, Premium, and Pinnacle — plans for serious weeks.

Every tier includes the full concierge experience in the open beta today. Upgrade to paid whenever you are ready — no lock-in.

Select

$25/mo

$250/year

Save $50/year

$20/mo effective when billed yearly

Full concierge experience available in the open beta today.

Protect your focus and reputation with a full concierge on one account — voice, memory, calendar intelligence, and 800+ integrations without the chaos.

  • Voice interaction
  • Persistent memory
  • Large usage limits
  • 800+ integrations
  • AI agents across contexts
Choose Select

Pinnacle

$110/mo

$1,100/year

Save $220/year

$91.67/mo effective when billed yearly

Full concierge experience available in the open beta today.

Force multiplier for teams and households — unlimited capacity, premium voice, and early access for people whose time is hardest to replace.

  • Premium voice
  • No rate limits
  • No memory limits
  • Most powerful models only
  • FamilyConnect
Choose Pinnacle

FAQ

Answers before you need to ask.

Pricing, behavior, and billing—covered in plain language so you can decide with confidence.

What exactly makes Selara feel different?

Selara is built around behavior, not buzzwords. It understands context, shows you the plan before it acts, and asks for approval when something actually matters—so automation feels trustworthy, not reckless.

Are the prices shown here accurate?

Yes. Select, Premium, and Pinnacle match what we publish. When you choose a plan, checkout runs through our secure billing flow.

How do subscriptions and billing work?

You can subscribe monthly or yearly. Manage your plan, renewal, and payment method from your account. If you need help, reach out through the support email in the footer.

Can I change plans later?

Yes. Upgrade or adjust your plan as your needs change—your assistant should grow with your workload, not lock you in.

How does open beta relate to paid plans?

During the open beta you get the full concierge experience at no charge. When you are ready, subscribe to Select, Premium, or Pinnacle — your memory, integrations, and preferences carry forward; there is no lock-in from trying the beta.

What’s next

One assistant across every surface you work in.

Selara starts on iOS today. Mac, browser, Watch, and deeper ecosystem presence are on the way — without changing what makes it calm.

See the vision

Open beta

The premium AI concierge for professionals is now in open beta.

Voice that turns into reviewed plans. Calendar intelligence with taste. Approvals on anything that matters. Built for lawyers, doctors, executives, and anyone whose time is too expensive for chaos.